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Philippines, 13 December 2016 – FWD Life, the country’s fastest-growing insurance company, has partnered with Wattpad, the global multiplatform entertainment company for original stories, in revolutionizing financial education via its “Piso Tales” advocacy campaign. “Piso Tales”, a one-of-a-kind initiative which aims to bring financial literacy closer to the country’s rapidly expanding millennial market, is geared towards changing the way people learn and share financial stories. In partnership with Wattpad, FWD worked passionately with three (3) Filipino Wattpad authors in coming up with stories showcasing how millennials can succeed financially in life.
“FWD Life’s Piso Tales campaign will empower a new generation of Filipinos to take control of their finances to prepare for their and their loved ones’ future,” said Wattpad Business Operations and Strategy Lead Chris Stefanyk. “With stories like BTW, It’s Love!, Detour, and My Fangirl Dream, the campaign makes financial literacy relevant and entertaining for millions of Filipino millennials.”
Wattpad has a total monthly audience of 6 million. Every month, Filipinos spend 500 million minutes engaged in stories about the things they love.
“At FWD, Piso Tales is truly close to our heart. As a company which aims to encourage Filipinos to live life without hesitation, we are delighted to breathe life to the Piso Tales campaign,” related Roche Vandenberghe, FWD Life Philippines’ Head of Marketing. “We clearly recognize the potential of the country’s millennial market and, through this advocacy, we are reaching out to a huge segment that has been, thus far, quite under-served in terms of financial education.”
“Our partnership with Wattpad is premised on the idea that financial literacy need not be boring,” Vandenberghe added. “And the Piso Tales campaign is entirely aligned with our vision to change the way people feel about insurance.”
FWD Life Insurance Corporation (“FWD Life”) is the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance Code. FWD launched its commercial operations in September 2014. After its first full year of operations in 2015, FWD Life now ranks #13 in terms of total premium income according to the Insurance Commission’s end-2015 report.1 FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, and Vietnam, offering life and medical insurance, general insurance, and employee benefits across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.