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Large crowds of Filipinos witnessed FWD Life Insurance Corporation (“FWD Life”) celebrate its official brand launch today through an adventure race staged at the Bonifacio Global City in Taguig. Dubbed “Ready, Set, Live!”, the adventure…
November 11, 2014 - Large crowds of Filipinos witnessed FWD Life Insurance Corporation (“FWD Life”) celebrate its official brand launch through an adventure race staged at the Bonifacio Global City in Taguig.
Dubbed “Ready, Set, Live!”,the adventure race gathered the Philippinesmostsoughtafter personalities and randomly selected members of the publicto race through BGC while conquering surprise challenges along the way. The event is the first of a series of activities to formally launch FWD Life’s ‘Get Ready To Live’campaign, aiming to change the way Filipinos feel about insurance, and attract a new generation of vibrant and adventurous customers.
“FWD Life’s proactive approach is designed to move insurance in a new direction. We are committed to doing things differently and very much see ourselves as a lifestyle continuity company,” said Peter Grimes, FWD Life’s newly-appointed President and Chief Executive Officer. “We’re here to breathe new life and energy into the industry.”
To mark today’s celebration, the life insurer tapped local celebrities and personalities including newly married host and actress IyaVillania; newly engaged actor and dancer John Prats; soon-to-be married anchor and fitness enthusiast Cesca Litton; fitness aficionado and lifestyle blogger Victor Basa; TV host and triathlete Paolo Abrera; popular fitness coach and healthy lifestyle advocate Jim Saret; celebrity chef and entrepreneur JP Anglo; actress, entrepreneur, and full-time mom Bettina Carlos; ace volleyball player and first-time mom FilleCayetano; popular radio jocks Gino Quillamor and Suzy Gamboa; and, sought-after travel blogger and writer Gael Hilotin.
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About FWD Hong Kong & Macau
FWD Group spans Hong Kong & Macau, Thailand, Indonesia and the Philippines, offering life and medical insurance, employee benefits, pension, and general insurance across a number of its markets.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.
Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.
In Hong Kong, the life insurance and general insurance operating entities have been assigned strong financial strength ratings by international rating agencies. FWD Life Insurance Company (Bermuda) Limited is rated “A3” by Moody’s and “A” by Fitch. FWD General Insurance Company Limited is rated “A” by Fitch.
For more information please visit WWW.FWD.COM.HK.