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The app, he noted, offers shareable financial knowledge, tools and solutions while also creating employment, with a goal to start a virtuous cycle that directly empowers people and improves protection inclusion.
This initiative comes at a time when Filipinos are stretching their budgets amid the crisis they are facing today.
With this, they can now avail of expert financial self-help, and even be an ambassador helping others increase their financial intelligence quotient and start future-proofing with investments and life insurance by sharing inspiring posts with rewards.
“The ensuing Covid-19 pandemic has made people more conscious about life and health issues, while economic uncertainty has stirred their interest in financial management and planning,” the company noted.
Based on the recent report of the Bangko Sentral ng Pilipinas on the average vulnerability of Filipinos, only 48 percent have savings to lean on during hard times.
Meanwhile, household out-of-pocket expenses for health financing rose to a whopping P379.7 billion in 2019, per the latest figures from the Philippine Statistics Authority.
“We want to reduce the digital divide and address the protection gap in the country. Through FWD’s Affiliate app, we democratize financial education and protection and make it rewarding for everyone. It allows our customers to be rewarded for doing good, and we believe that is especially valuable in this time of need,” Zhuang said.
Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.
It also forms part of pan-Asian FWD Group, which spans in the Philippines, Hong Kong and Macau, Thailand, Indonesia, Singapore, Vietnam, Japan, and Malaysia.
News Source: Business Mirror