FWD Life PH backs Louie Sangalang’s ‘Blaze a Trail in the Arctic’ sub-zero campaign

Multi-sport athlete Louie Sangalang will represent the Philippines for this year’s edition of the North Pole Marathon, on Apr. 9, when he runs on the tracks of one of the world’s coolest regions.


Multi-sport athlete Louie Sangalang will represent the Philippines for this year’s edition of the North Pole Marathon, on Apr. 9, when he runs on the tracks of one of the world’s coolest regions.

Sangalang found out that he had cancer of the appendix when he was 21. Instead of giving in, however, he turned to sports. Sangalang successfully turned his life around and he has been in remission since 2000.

“I want to inspire my fellow Filipinos with my story. This is why I’m running. I want them to feel empowered, that despite the many challenges that life throws, you can come back better and stronger with the right attitude,” shared Sangalang.

The 40-year-old sportsman will have to take on a 42-kilometer path while enduring an average temperature of minus 30 degrees centigrade. The Guinness World Records regards the North Pole Marathon as the “Northernmost Marathon on Earth.”

Making the event possible is Philippine insurer FWD Life Philippines which will be bringing 10 runners from six Asian countries to the North Pole for this year’s edition of the North Pole Marathon.

“‘With Blaze a Trail in the Arctic’ as our Philippine campaign promoting the marathon, we aim to encourage Filipinos to live life to the fullest, because we will always have their back,” FWD Life Philippines President and Chief Executive Officer Peter Grimes stated.

Sangalang’s positivity – through his display of resilience – was also recognized by the Philippine president of FWD Life.

“Louie’s resilience in overcoming life’s challenges is one trait that resonates with Filipinos and this made him the perfect choice to represent the Philippines in the marathon,” said Grimes.

Sangalang, who participates in mixed martial arts (MMA), boxing, and triathlon, will be joined by runners from Hong Kong, Indonesia, Singapore, Vietnam, and Japan.

Actress Maricel Laxa-Pangilinan is part of the team backing Sangalang. She explains her role in the video below.

News Source:  Manila Bulletin