Press release

Press release

FWD Insurance, PBA players, inspire positivity amidst challenging times in FWD-PBA Kamustahan episode

The players scored high points for dealing with uncertainties 19 October 2020, Manila, Philippines – Players of the Philippine Basketball Association (PBA), regarded as heroes by the sports-loving Filipino public, continue to inspire their audience despite the temporary suspension of the PBA season in Episode 11 of the online series, “PBA Kamustahan.” The episode was done in partnership with the PBA’s official insurance partner, FWD Life Insurance Corporation (FWD Insurance), part of the pan-Asian FWD Group.

October 18, 2020
FWD Life Philippines

Away from the courts, PBA paragons: Gabe Norwood, Scottie Thompson, Arwind Santos, Robert Bolick, Baser Amer, and Garvo Lanete, narrated how they maintained a solid defense against the worst effects of the pandemic, while scoring points to keep themselves and their loved ones safe, healthy, and financially secure, especially in the face of the unexpected. 

The “PBA Kamustahan” episode can be viewed via this link:

For customers who might find themselves in a similar situation like the PBA players, FWD Insurance also launched its #WeKanDuuThis campaign in the Kamustahan episode to highlight the relevance of financial protection in these times through its digital products, KanMend and KanLive. Together, they form a firm financial foundation to inspire confidence in the future.

“As PBA’s official insurer since 2016, we’ve encouraged Filipinos to pursue their passion in basketball and live life with less hesitation. We strive to inspire positivity especially during these trying times,” said Roche Vandenberghe, FWD Insurance’s Vice President and Head of Marketing. “Together with the PBA, we encourage them to financially protect themselves and their loved ones, so they are prepared for anything and can seize every opportunity to celebrate living.”

Some of the PBA players shared their brushes with the unexpected. Thompson admitted that one of the painful things he experienced was closing several of the branches of the gym business he owns and letting go of some of the employees who had been with him for some time. He also took another gig, “Okay naman! Habang walang PBA, construction worker muna!”  

Lanete of NorthPort Batang Pier opened up about the greatest thing that he had to give up during the pandemic: “My biggest sacrifice—yung wedding ko dapat nung June. Ginawa namin, next year na lang para mas safe.” 

Many of the PBA players are using this opportunity to spend more time with their families. Amer of the Meralco Bolts named one of the highlights of his day: “Nakikipaglaro ako sa baby ko.”

Norwood of Rain or Shine Elasto Painters gets his adrenaline rush from other sources these days: “Having three young boys is a workout in itself. I like to think I’m getting my cardio-related exercises just chasing them around the house.” 

Santos of the San Miguel Beermen shared his deepened appreciation for his family, especially his wife. He said, “Iyong sacrifice na nakikita ko yung nagpapaligo ka ng bata, nagluluto ka. Now I realize sobrang hirap pala ng ginagawa ng asawa ko. Malaking bagay na nakakatulong ako.”

Bolick of NorthPort Batang Pier could finally recover from the knee injury he suffered last October and prepare again for practice once sports playing is allowed again. 

All the players continue to maintain their fitness regime to be on top of their game and rebound to perform at their best once the season reopens. As Arwind put it, ““Lahat naman kaming player, ang buhay namin ay basketball ever since nung bata pa kami. ‘Di yan mawawala sa amin. Kapag malapit na ang season, magpu-pursige kami uli.”

PBA Commissioner Willie Marcial also elaborated on the importance of the support that they had been getting from FWD Insurance. “Some of our employees who had critical illnesses received their benefits. This is why being insured is especially important because life can be uncertain.”

FWD Insurance’s digital product suite is affordable and easily available through FWD’s online shop and Lazmall . For more information regarding FWD Insurance’s products, customers can connect with their FWD Insurance advisor or via FWD’s 24/7 Live Chat ( ).  

About FWD Philippines

FWD Life Insurance Corporation (FWD Life) launched its commercial operations in September 2014. As of end-2019, its fifth full year of operations, FWD Life continues to outpace life insurance industry growth as a Top 8 insurer, based on New Business Annual Premium Equivalent.1 FWD Life also remains as one of the Top 3 insurers in terms of Paid-Up Capital.2 

FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, and Malaysia, offering life and medical insurance, general insurance, employee benefits, Shariah, and Family Takaful products across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group. In the Philippines, FWD has 17 business hubs located in key cities nationwide with its headquarters in Bonifacio Global City in Taguig.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.
For more information, please visit

1 > Statistics > Life > 2019 > Based on New Business Annual Premium Equivalent
2 > Statistics > Life > 2019 > Based on Paid-Up Capital

Media Inquiries: 
FWD Life Insurance Corporation
Rochelle R. Vandenberghe
Vice President, Head of Marketing
FWD Life Philippines
(T) +63 2 8558 7306