Press release

Press release

FWD Philippines launches Shop@FWD online insurance shopping site

12 November 2019, Manila, Philippines – Fast-growing insurer FWD Philippines, part of pan-Asian FWD Group, today launched its new online insurance-selling platform Shop@FWD that offers exclusive insurance products and rewards only available online.

November 11, 2019

Quickest way to be insured, get rewards online

12 November 2019, Manila, Philippines – Fast-growing insurer FWD Philippines, part of pan-Asian FWD Group, today launched its new online insurance-selling platform Shop@FWD that offers exclusive insurance products and rewards only available online.

Shop@FWD —accessible through— is a new digital platform that allows customers to purchase insurance products in mere minutes. It is the fastest way to get insured online while getting rewards as well.

"We’re making insurance more accessible with Shop@FWD. Anybody, from young professionals to breadwinners, can now easily purchase much-needed insurance coverage with the click of a button,” said FWD Philippines President and Chief Executive Officer Peter Grimes. “At FWD, we want to change the way people feel about insurance, and one way to do this is to provide a hassle-free way to purchase insurance and be instantly covered."

Since its launch in 2014, FWD Philippines has been providing simple, relevant, and affordable ways for customers to get the protection they deserve. Shop@FWD is the company’s latest digital innovation that reimagines the meaning of insurance.

The things you ‘can do’

Exclusively available via Shop@FWD is KanDüü, an insurance product suite that covers policyholders so that they "can do" whatever they want with no hesitation.

KanDüü is available for individuals aged 18-50 years old and comes in three variants: KanMend, KanLive, and KanGuard. For only Php1,799 a year, customers will be covered up to age 55.

Each product has distinct features that fit people’s diverse lifestyles and varying needs.

KanMend is a life insurance policy that provides a critical illness benefit of Php100,000 in case the insured is diagnosed with any of the 42 covered critical illnesses. The policy also comes with a reward—six months of access to KonsultaMD, a health hotline service that provides 24/7 unlimited telemedicine access to licensed Filipino doctors providing medical advice, anytime, anywhere. 

KanLive is a life insurance policy that provides a death benefit of Php200,000, to beneficiaries in case of the insured’s death. One year of unlimited medical consultation is also included, courtesy of Aventus Medical Inc, a healthcare service provider with 12 branches spanning throughout Metro Manila, Cebu, Laguna, and Pampanga.

In the unlikely event that the customer is caught in an accident or terrorist attack anywhere in the world, KanGuard provides a cash benefit of Php500,000 for the financial support of the beneficiaries in case of the insured’s death, or for the financial support of the insured in case of total and permanent disability. It comes with a one-year subscription to Assist America Global Emergency Services, a provider of emergency medical services for travelers worldwide.

“FWD Philippines offers the most affordable insurance plans with rewards in the country. We want to make insurance more tangible and relatable for our customers through Shop@FWD’s protection products and rewards,” said FWD Philippines Head of Marketing Roche Vandenberghe. “Shop@FWD aims to empower more Filipinos to live worry-free, knowing that we’ve got their back!”

Coverage in minutes, Hassle-free purchase, Easy access to Policy information

Customers can get covered in minutes, simply by filling out a one-page application form at The application requires no medical exams or paperwork, and customers can manage their insurance coverage anytime, anywhere with FWD Tapp—a one-tap insurance app that allows customers to manage their insurance from the ease of their mobile device.

“We value people’s time, and that’s why no paperwork is required when buying through Shop@FWD. Instant coverage is possible just by filling out a one-page form. We strongly believe that insurance should be a convenience, not a burden. That is our true vision for Shop@FWD,” added Grimes. 

About FWD Philippines

FWD Life Insurance Corporation (“FWD Life”) is the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance Code. FWD launched its commercial operations in September 2014. By March 2017, FWD Life is the highest-capitalized life insurer in the Philippines with PhP 2.3 billion in paid-up capitalization.1 FWD Life now ranks 8th in the life insurance industry in terms of new business annual premium equivalent.2 

FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, and Malaysia, offering life and medical insurance, general insurance, employee benefits, Shariah, and Family Takaful products across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group. In the Philippines, FWD has 14 business hubs located in key cities nationwide with its headquarters in Bonifacio Global City in Taguig. 

 FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance. 

For more information please visit  
1 > Statistics > 2018 > Based on Paid-Up Capital 
2 > Statistics > 2018 > Based on New Business Annual Premium Equivalent 

Media Inquiries: 

FWD Life Insurance Corporation 
Rochelle R. Vandenberghe 
Head of Marketing 
FWD Life Philippines
(T) +63 2 5587306

Media Contact 

FTI Consulting for FWD