Press release
Press release
FWD wins “Marketing Initiative of the Year - Philippines” at the 2019 ABF Insurance Asia Awards
16 July 2019, Singapore – FWD Philippines, one of the country’s fastest-growing insurers, was honored with "Marketing Initiative of the Year - Philippines" at the 2019 Asian Banking & Finance Insurance Asia Awards.
July 15, 2019
2019, Singapore – FWD Philippines, one of the country’s fastest-growing insurers, was honored with "Marketing Initiative of the Year - Philippines" at the 2019 Asian Banking & Finance Insurance Asia Awards. FWD was recognized for its innovative "Blaze a Trail in the Arctic" marketing campaign for the 2018 FWD North Pole Marathon. Delivering an exciting campaign strategy and activation for its customers and sales channels, FWD Philippines’ integrated campaign had a positive impact on the company’s brand, public relations, social media, and digital performance. Marketing team members, led by FWD Philippines Head of Marketing Roche Vandenberghe (second from left), received the award on the company's behalf at the awarding ceremonies held in Shangri-La Hotel, Singapore.
“As a brand that continues to change the way people feel about insurance, we at FWD saw the North Pole Marathon as a unique platform to empower people to overcome extreme challenges, to pursue their aspirations without worries, and to ignite their passion for life-enriching adventures," said Vandenberghe. “As we continually grow our business and expand our reach in the country, we look forward to surprising Filipinos with more customer-led brand experiences!”
“As a brand that continues to change the way people feel about insurance, we at FWD saw the North Pole Marathon as a unique platform to empower people to overcome extreme challenges, to pursue their aspirations without worries, and to ignite their passion for life-enriching adventures," said Vandenberghe. “As we continually grow our business and expand our reach in the country, we look forward to surprising Filipinos with more customer-led brand experiences!”
About FWD Philippines
FWD Life Insurance Corporation (“FWD Life”) is the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance Code. FWD launched its commercial operations in September 2014. By March 2017, FWD Life is the highest-capitalized life insurer in the Philippines with PhP 2.3 billion in paid-up capitalization.1 FWD Life now ranks 8th in the life insurance industry in terms of new business annual premium equivalent.2
FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, and Malaysia, offering life and medical insurance, general insurance, employee benefits, Shariah, and Family Takaful products across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group. In the Philippines, FWD has 14 business hubs located in key cities nationwide with its headquarters in Bonifacio Global City in Taguig.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.
For more information please visit fwd.com.ph.
1 www.insurance.gov.ph > Statistics > 2018 > Based on Paid-Up Capital
2 www.insurance.gov.ph > Statistics > 2018 > Based on New Business Annual Premium Equivalent
FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, and Malaysia, offering life and medical insurance, general insurance, employee benefits, Shariah, and Family Takaful products across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group. In the Philippines, FWD has 14 business hubs located in key cities nationwide with its headquarters in Bonifacio Global City in Taguig.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.
For more information please visit fwd.com.ph.
1 www.insurance.gov.ph > Statistics > 2018 > Based on Paid-Up Capital
2 www.insurance.gov.ph > Statistics > 2018 > Based on New Business Annual Premium Equivalent
Media Inquiries:
FWD Life Insurance Corporation
Rochelle R. Vandenberghe
Head of Marketing
FWD Life Philippines
(E) rochelle.vandenberghe@fwd.com
(T) +63 2 5587306
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