Organizations, LGUs, partners join FWD's "Live to Move" fitness party'
03 DECEMBER 2017, MANILA – In May 2017, the Fit Filipino Movement (FitFil) spearheaded by celebrity fitness coaches Jim and Toni Saret (“Biggest Loser Philippines Season 2”) sought to achieve their most challenging goal: to rally the entire Philippines to shift to an active lifestyle and collectively lose one million pounds.
Now, six (6) months later, the FitFil National Weight Loss Challenge has come to a close and the verdict is out: the Philippines has collectively shed nearly one million pounds in just half a year!
The announcement was made during the movement’s culminating event, FWD’s Live to Move fitness party, held on December 3 at the Central Park, SM By the Bay, Mall of Asia. The centerpiece of the event was the "Campaign Achievement Celebration," which highlighted the campaign's collective achievements and recognized the more than a hundred organizations, institutions, LGU partners, and companies which took part in the project. Present during the occasion were representatives from these partner-organizations including the Philippine Medical Association, Philippine National Police, National Youth Commission, among others.
Celebrity fitness coaches Jim and Toni proudly shared how the movement was able to achieve its objective of achieving its target in six months' time.
"It was a combined effort from everyone—individuals, groups, and partner organizations who pledged to lose weight by deciding it was time to adapt a more active lifestyle,” says Coach Jim. "But the mission has just started. We hope to see at least one million Filipinos more fit in three years' time.”
For her part, Coach Toni says, “Through the FitFil weight loss challenge, we hope to spread the message that being fit and well starts with a simple commitment and that includes taking ownership of your health.”
FWD Life Philippines, one of the country’s fastest growing insurance companies, is a proud partner of the FitFil movement.
“We at FWD fully support FitFilipino’s humble advocacy of getting everyone fit and well so Filipinos can really celebrate life. We will continue to encourage everyone to take part in a more active lifestyle and as our brand tagline goes, Get ready to live!” shares FWD Life Philippines Head of Marketing Rochelle Vandenberghe.
As an insurance industry pioneer in the space of health and wellness, FWD Life Philippines has been at the forefront of pushing more Filipinos to lead a healthier lifestyle. The company spearheaded the “Live to Move” movement in 2015, a nationwide wellness project inspired by the virtue that achieving better health is key in getting ready to live life to the fullest.