20 JULY 2017, Manila, Philippines – FWD Life Philippines has recently won top awards for its marketing campaigns “Orange World” and “FWD Piso Tales” and the innovative anti-terrorism insurance plan Peace.
“Orange World”, FWD’s own lifestyle rewards app, received top honors at the 2nd Asian Banking Finance (ABF) Insurance Asia Awards, two awards of merit at the 2017 Philippine Quill Awards, and one (1) recognition at the 2017 PANATA Marketing Effectiveness Awards. Orange World was recognized at the ABF Insurance Asia Awards as Marketing Initiative of the Year – Philippines.
The lifestyle rewards app won a Quill award of merit for digital communications, whilst “Orange City”, the event launching Orange World, clinched an award of merit for special events. It also earned a PANATA award under the Brand-Single Medium-Digital and Mobile Category. Orange World aims to become a go-to source of trends in four popular interest points for Filipinos today: travel, food, fitness, and the arts. It also offers exciting freebies and perks from a carefully curated selection of merchant partners.
“FWD Piso Tales”, the Company’s partnership with the global multi-platform entertainment company Wattpad in revolutionizing financial education, won two Quill awards of excellence. It was recognized under the marketing, advertising, and brand communication and social media program categories. FWD Piso Tales is a one-of-a-kind initiative that aims to bring financial literacy closer to the country’s rapidly expanding millennial market and geared towards changing the way people learn and share financial stories.
Peace, FWD’s innovative anti-terrorrism insurance plan, was recognized at the 2nd ABF Insurance Asia Awards as New Insurance Product of the Year – Philippines. As the first insurance product of its kind in the country, FWD Peace—which can be purchased via fwd.com.ph or from FWD agents—offers relevant, affordable financial protection in the event of death or serious disability against acts of terrorism in the Philippines or anywhere in the world, without exclusion.
“We at FWD take great pride in these recognitions. They inspire us to work even harder to come up with more relevant and unique initiatives that will bring the brand closer to Filipinos,” said FWD Life Philippines Head of Marketing Roche Vandenberghe. “We’re as committed as ever to bring to life marketing campaigns that resonate to the Filipinos and contribute to our vision of changing the way people feel about insurance!”