The groundbreaking FWD Affiliate Program is a first in the market. Everyone can be an affiliate by simply downloading the mobile app and completing the registration process for free. Through the app, our financial advisors can spread financial knowledge and awareness in a trust-based environment to help others upskill their financial management and start futureproofing with investments and life insurance. At a time when Filipinos are stretching their budgets, now they can get expert financial self-help, and even be an ambassador helping others increase their financial IQ by sharing inspiring posts with rewards. Technology that enables this Affiliate app could not have come at a better time. The current global pandemic has made people think more about life and health issues, while economic uncertainty has triggered increasing interest in financial management and planning. Recent statements made by the Bangko Sentral ng Pilipinas exposed the average Filipino’s vulnerability: only 48% have savings to lean on during hard times, while household out-of-pocket expenses for health financing rose to a staggering P379.7B in 2019, as reported by the latest Philippine Statistics Authority numbers.

According to FWD Insurance President and CEO Li Hao Zhuang, the Affiliate Program is a win-win platform for everyone involved. The app offers shareable financial knowledge, tools and solutions while also creating employment, with an aim to start a virtuous cycle that directly empowers people and impacts enhances protection inclusion.

Li Hao said: “We want to reduce the digital divide and address the protection gap in the country. Through FWD’s Affiliate app, we democratize financial education and protection and make it rewarding for everyone. It allows our customers to be rewarded for doing good, and we believe that is especially valuable in this time of need.”

For more information regarding FWD Insurance’s products, customers can connect with their FWD Insurance advisor or via FWD’s 24/7 Live Chat (https://fwd.com.ph). 

About FWD Insurance

FWD Life Insurance Corporation (FWD Insurance) is part of pan-Asian FWD Group. FWD Insurance launched its commercial operations in September 2014. As of end-2019, FWD Insurance ranks 1^st in Customer Experience in the Philippines¹. FWD Insurance maintains its strong financial position as top 3 and 8 in terms of Paid-up Capital² and New Business Annual Premium Equivalent³, respectively. 

FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, and Malaysia, offering life and medical insurance, general insurance, employee benefits, Shariah, and Family Takaful products across a number of its markets. Established in Asia in 2013, FWD is the insurance business of investment group, Pacific Century Group. In the Philippines, FWD has 17 business hubs located in key cities nationwide, with its headquarters in Bonifacio Global City in Taguig.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

For more information, please visit fwd.com.ph.

¹ Based on a commissioned Customer Experience Index 2019, conducted by Forrester Consulting 
² www.insurance.gov.ph > Statistics > Life > 2019 > Based on Paid-Up Capital
³ www.insurance.gov.ph > Statistics > Life> 2019 > Based on New Business Annual Premium Equivalent

For media inquiries, please contact:

Rochelle R. Vandenberghe

Vice President, Head of Marketing
FWD Life Philippines
(E) rochelle.vandenberghe@fwd.com
(T) +63 2 8558 730