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Cebu, Philippines, 11 January 2017 – After successfully launching in Metro Manila in August 2016 and giving Filipinos trendsetting experiences through discounts and freebies, FWD Life Philippines’ innovative lifestyle trends and rewards app, Orange World, has set its sights on other major cities in the country—specifically Baguio, CDO, Cebu, and Davao.
Its first stop is the Queen City of the South and just in time for the Sinulog, a local festival which embodies the app’s joie de vivre. Orange World officially launches in Cebu on January 11, 2017, at the La Vie Pink House in Mandaue City.
“We feel that the spirit and vibe of Sinulog just fits the brand’s DNA,” shares Roche Vandenberghe, Head of Marketing of FWD Life Philippines, the country’s fastest-growing insurance company. “What better time to launch a mobile phone app that encourages people to celebrate and live their passions, than at a time when people are actually celebrating and living their passions?”
“What’s innovative about Orange World is that it does not require any purchase or membership to avail the perks and discounts,” adds Vandenberghe. “True to FWD’s signature #GetReadyToLive brand spirit, Orange World encourages Filipinos to pursue their passions and to live without hesitation!”
Live your passions with Orange World
Orange World, available for everyone to download on the Apple App Store and Google Play, aims to become the go-to source of trends and news in four (4) popular interest points for Filipinos today: travel, food, fitness, and the arts. Users can avail of perks and discounts at partner establishments via their “passion points”. These points can be earned by simply logging in, reading, sharing, or liking content and rewards. No purchase or membership requirements are required to avail the perks and freebies, offered and made possible by FWD Life Philippines and Orange World partners.
Is the next big thing at the corner next to you?
Among Orange World’s 32 carefully curated partner establishments for this quarter are nine (9) up-and-coming, homegrown brands—Lovvey Doggy, Albur’s, Bintana Coffee House, Abeseria, Memory Crafters, Café Cinema, Cebu Canyoneering, E-Philippines, and The Barracks Cebu—that Cebuanos know and love.
All establishments fit 2017 Q1’s theme, “Kanto Spot,” perfectly inspired by the laidback luxe trend. Gone are the fancy setups and wine glasses. Today, it’s all about mason jars, farm-to-table fare, and al fresco dining.
Making use of the colloquial term “kanto,” which means street corner, Orange World Kanto Spot theme celebrates the next-door, off-the-beaten-track hangouts, encouraging people to “spot” the next big thing. Often, it is just at that street corner next to you.
FWD Life Insurance Corporation (“FWD Life”) is the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance Code. FWD launched its commercial operations in September 2014. After its first full year of operations in 2015, FWD Life now ranks #13 in terms of total premium income according to the Insurance Commission’s end-2015 report.1 FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, and Vietnam, offering life and medical insurance, general insurance, and employee benefits across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.