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Philippines, 12 August 2016 - FWD Life Philippines, the fastest-growing insurance company in the country today, has launched another industry innovation for today’s tech-savvy and passion-inspired consumers...
Philippines, 12 August 2016 - FWD Life Philippines, the fastest-growing insurance company in the country today, has launched another industry innovation for today’s tech-savvy and passion-inspired consumers—a lifestyle rewards app.
The mobile app “Orange World,” now available for download on the Apple App Store and Google Play, aims to become a go-to source of trends in four (4) popular interest points for Filipinos today: travel, food, fitness, and the arts. It also offers exciting freebies and perks from a carefully curated selection of merchant partners.
Users can earn “passion points” via the app which they can redeem by simply logging in, reading, sharing, or liking content and rewards. There is no purchase or membership requirements to avail the perks.
Empowering passions of Filipinos today
“FWD Life Philippines has always been about encouraging people to pursue their passions and living life to the fullest,” said FWD Life President and CEO Peter Grimes. “With Orange World, we are articulating our vibrant and dynamic brand as we empower people to live passionate lives.”
“The app is part of an engagement strategy which is geared towards understanding the lifestyles of today’s customers,” Grimes added. “As we change the way people feel about insurance, we remain committed to stay relevant with them, and be attuned to their passions and interests.”
“Orange World” has brought together up-and-coming and trendsetting merchants from across the four (4) passion points identified. FWD Head of Marketing Rochelle Vandenberghe related, “With just a click, users will not only find fresh content on what’s new on travel, food, fitness, and the arts, they will also get to live those passions for free!”
Utilizing user-friendly technology as brand differentiator
FWD Life Philippines, with its vision to change the way people feel about insurance, is proud of its challenger brand status. As it marks its second year of operations in the country, the company is as committed as ever to enable more Filipinos to “Get Ready to Live!”
With “Orange World” mobile app, FWD makes effective use of technology to adapt with today’s generation of savvy consumers, connecting them to interests and activities they are passionate about. “We are extremely excited to share the app with Filipinos,” Vandenberghe added. “We invite everyone to download the app now to discover more about their pursuits in life, the fun, engaging FWD way! Through the app, we hope that they see FWD as a brand that empowers them to live without hesitation.”
FWD Life Insurance Corporation (“FWD Life”) is the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance Code. FWD launched its commercial operations in September 2014. After its first full year of operations in 2015, FWD Life now ranks #13 in terms of total premium income according to the Insurance Commission’s end-2015 report.1 FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, and Vietnam, offering life and medical insurance, general insurance, and employee benefits across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.
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