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Philippines, 22 November 2016 – People say “fortune favors the brave” and no one can better attest to this than challenger insurance brand FWD Life, the country’s fastest-growing life insurance company.
This November, FWD Life Philippines kick-starts a passion revolution as it launches its lifestyle anthem “Fill My Cup,” a song that talks about living life to the fullest and bravely making the most out of every opportunity. Written and composed in collaboration with international rock singer and actor MiG Ayesa, “Fill My Cup” will debut on Tuesday, November 22, 6:00 to 6:30 pm, on radio stations Jam 88.3, Magic 89.9, and 103.5 K-Lite.
Embodying the Filipino spirit
“Fill My Cup” is a song about resilience and optimistically taking on life’s challenges and future uncertainties by just living life to the fullest.
“Filipinos are musical people. We express ourselves through music and lyrics. And we thought what better way to communicate how we, as a brand, embody the Filipino spirit—their love of life, their resilience, their optimism. “Fill My Cup” really captures the very essence of FWD’s philosophy of celebrating life and living life to the fullest. It’s such a feel-good and positive song and we hope it motivates Filipinos to live life to the fullest and always pursue their passions. When they do, FWD Life has their backs,” said Roche Vandenberghe, FWD Life Philippines’ Head of Marketing.
To lead the charge toward inspiring and fueling Filipinos’ zest for life, FWD Life Philippines is donating P50 every time “Fill My Cup” is requested and played on the radio, which will go to the Saint Rita Orphanage, a loving home that takes care of abandoned and orphaned children.
MiG Ayesa, according to Vandenberghe, was the perfect partner for this project because not only is he a world-class musician and talented actor, but he also lives and breathes the FWD brand message. The song’s music video perfectly captures MiG’s zeal for life, as shown in the behind-the-scenes footage of the studio recording and clips of his own personal experiences and adventures.
“Fill My Cup is my own personal soundtrack as it echoes my take on life and how I look at opportunities and challenges. It’s all about following your passions, “filling” up life with everything you can and never giving up. There are so many amazing things to see and to do in this world and we shouldn’t let our uncertainties and fears stop us. And that’s exactly what FWD wants to tell everyone—that they will be there to back you up, just in case something goes wrong. Remember, fortune favors the brave and FWD is there to help you be brave,” MiG shared.
FWD Life Insurance Corporation (“FWD Life”) is the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance Code. FWD launched its commercial operations in September 2014. After its first full year of operations in 2015, FWD Life now ranks #13 in terms of total premium income according to the Insurance Commission’s end-2015 report.1 FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, and Vietnam, offering life and medical insurance, general insurance, and employee benefits across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.