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Large crowds of Filipinos witnessed FWD Life Insurance Corporation (“FWD Life”) celebrate its official brand launch today through an adventure race staged at the Bonifacio Global City in Taguig. Dubbed “Ready, Set, Live!”, the adventure…
Hong Kong, 16 October 2015 - FWD Hong Kong announces the launch of Crisis VCover, an innovative critical illness insurance plan that supports the insured every step of the way with a series of healthcare services. In addition to a strong financial support of as much as 700% (Note 1) of the initial sum insured, the plan comes with a series of precautionary and rehabilitative services such as a pioneering Life Enrichment Program (Note 2).
Paul Tse, Chief Marketing Officer of FWD Hong Kong and Macau, said at the launching ceremony of Crisis VCover, “Crisis VCover is a very thorough critical illness plan that we designed to better support customers’ needs along their health journeys. Financial support is undoubtedly crucial in time of treating illnesses. Yet we want to take this one step further to help customers overcome illnesses more bravely and positively with physical and psychological support provided by professional teams, from early detection to post-illness rehabilitation.”
Paul added, “In the new advertising campaign, we use parkour to express the concepts of Crisis VCover. Parkour is a very intelligent sport. In addition to physical fitness it takes foresight and precision in order to overcome obstacles smoothly. Its values resonate with the spirit of Crisis VCover – Have the foresight and be there to provide the support needed at the right time so that customers can be brave to conquer challenges knowing that they are always well protected!”
Crisis VCover brings about a number of unique and value-add features from precaution through to rehabilitation:
✓ Second Medical Opinion from a top U.S. medical institution can be available as soon as a Major Crisis is diagnosed. A team of renowned crisis specialists will be ready to assist (Note 10).
✓ Life Enrichment Program is a pioneering rehabilitation programme designed to smoothen recovery from Cancer, Heart Attack and Stroke utilising the professional services of clinical psychologists, dietitians, physiotherapists, Chinese medicine practitioners, physical trainers etc. A dedicated programme manager will design and adjust programme’s contents according to the insured’s situation and progress.
✓ Health Supplement Benefit: An extra amount equal to 2% of the initial sum insured will be payable monthly for a maximum of 6 months (Note 11) after the Crisis Benefit for Major Crises is paid, further boosting the financial support in time of needs.
✓ Family Care Services refer the insured to domestic assistance services such as home-cleaning, child caring, pet caring and Chinese soup preparation, alleviating the insured from household concerns (Note 12).
“Crisis VCover is truly a thoughtful critical illness plan that supports our customers alongside their life journeys. Customers can use it as a standalone critical illness protection plan or to complement their medical insurance,” commented Paul.
Covering the insured till age 100, Crisis VCover’s initial sum insured ranges from HK$500,000/ US$62,500 (per policy) to HK$12,000,000/ US$1,500,000 (per life); with options for Premium Payment Periods as 10-year, 15-year or 20-year. The plan also pays Annual Dividend and Special Bonus (if any) to boost value of benefits (Notes 13 & 14). More about Crisis VCover can be found at http://www.fwd.com.hk/en/protect/health-accident/critical-illness/crisis-vcover/, or enquired about through FWD 24-hour customer service hotline at (852) 3123 3123.
FWD Hong Kong launched the innovative critical illness plan Crisis VCover. Unveiling the product’s multimedia promotional campaign were Paul Tse, CMO of Hong Kong & Macau, FWD and David Wong, CEO of Hong Kong & Macau and EVP of Greater China, FWD.
FWD expressed the concept of Crisis VCover with parkour – having the foresight to be there and provide the support needed at the right time so that customers can be brave to conquer diseases knowing that they are always well protected!
FWD Hong Kong’s management David Wong (middle) and Paul Tse (3rd from right) watched the debut of the TV commercial of Crisis VCover with health specialists from HealthMutual Group Limited and parkour performers (left and right).
FWD critical illness plan Crisis VCover brochure cover.
The above information is for reference only and is indicative of the key features of Crisis VCover. For a complete explanation of the terms and conditions, please refer to the Policy Provisions.
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About FWD Hong Kong & Macau
FWD Group spans Hong Kong & Macau, Thailand, Indonesia and the Philippines, offering life and medical insurance, employee benefits, pension, and general insurance across a number of its markets.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.
Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.
In Hong Kong, the life insurance and general insurance operating entities have been assigned strong financial strength ratings by international rating agencies. FWD Life Insurance Company (Bermuda) Limited is rated “A3” by Moody’s and “A” by Fitch. FWD General Insurance Company Limited is rated “A” by Fitch.
For more information please visit WWW.FWD.COM.HK.